ROCHON PREMIUM BRANDS NAMES ANGIE BROWN VICE PRESIDENT

For Immediate Release

Rochon Premium Brands, producer and seller of a line of high end gourmet products, has named Angie Clayton Brown as vice president in charge of sales. The announcement was made by John Rochon Jr., the company’s chief executive officer.

In her new role as vice president, Ms. Brown will oversee a growing sales force, currently numbering more than 30 representatives, in the U.S. and internationally.

The company is concentrating its current domestic sales efforts in the four largest U.S. markets: New York, Los Angeles, Chicago and Dallas/Fort Worth. In addition, the company has signed a distribution agreement with a global marketing company to support sales in selected markets outside the United States. International efforts are underway in such markets as Toronto, Hong Kong, Paris, London, Dubai and Riyadh.

"These gourmet products that we are bringing to discerning customers are not at all like mass-produced products made by competitors," said Mr. Rochon. Our philosophy is that an important segment of today’s marketplace still cares about absolute quality and products with unique stories to tell. Those are the customers to whom we are offering our premium products and we have had an incredibly enthusiastic response."

"It is a thrill for me to be representing Rochon Premium Brands, because I am proud of how distinctive our products are and how dynamic the reception has been for unique products that are made with uncompromising quality," said Ms. Brown. "The Rochon brand has an exciting future and I am so glad to be part of it."

Before joining Rochon Premium Brands, Ms. Brown was a writer and editor at a Dallas events publication and an events planner. She is trustee and corporate secretary with the Frank and Betty Hedrick Foundation. She has done extensive volunteer work with such organizations as Community Partners of Dallas, the Dallas Symphony Orchestra, the Wichita Art Museum, The Elisa Project, Healing PATH Foundation and the Kansas Children’s Service League. She received her bachelor’s degree at Wichita State University and her master’s degree at Southern Methodist University.

Rochon Premium Brands’ customers include luxury hotels, exclusive private clubs and top restaurants. Its products are not available through stores, but can only be purchased through direct contact with merchants representing the company.

Rochon Premium Brands (www.johnrochon.com) is based in Dallas. It currently offers the following products:

• Rochon Premium Reserve Siberian Sturgeon Caviar™, produced with sustainable methods in natural spring water for an extraordinary taste;
• Rochon Gourmet Chairman’s Special Reserve Dark Roast Coffee™, made from the finest Arabica beans organically grown at high elevations in South America, Fair Trade Certified, packed while hot by the company’s own roaster;
• Rochon Liquid Gold Canadian Maple Syrup™, produced from trees on Rochon family land in Northern Ontario, boiled over hardwood fires in copper vats by local artisans;
• Rochon Crystal Artesian Natural Spring Water™, drawn from a spring that flows up through limestone rock in the Lanark Highlands of Canada, yielding water of exceptional purity;
• Rochon Custom Designed Fine Jewelry™, designed and made to customers’ individual specifications using the finest precious gems and the ultimate jeweler’s artistry.

Additional product lines are in development and will be announced in the near future.

Media Contact: Russell Mack (972 398-7136)